Tag Archives: succession

Why I’m not worried about Apple’s Succession plans

No one disputes Steve Jobs’ talent for conveying information to an audience. His understanding/prediction of Apple’s customer base and business environment is legendary.

He’s a public relations wizard. He communicates brilliantly with his audience. (and please note that Pundits are just not his audience.)

Consider: The next person to lead Apple will be Steve Jobs’ final product rollout.

Steve Jobs’ Final Product Rollout.

Do people really think he hasn’t thought about that? Do people really think he would be ok with, “Yes, Steve was great, but he really borked that succession thing.”

Be serious now.

I hope Steve Jobs has a chance to relax and recover on his sabbatical, and comes back healthy, happy, and brimming with new energy and new ideas. But when he is ready to retire, or is hit by a truck, I fully expect that a detailed set of plans, scripts, and storyboards will magically appear on the iPhones of Apple Board Members. I expect his final show for Apple to be expertly produced.

“Go Thee Forth and Spread The Word.”

(Use Thee Only Fonts From The List On Page 57)