Penelope Trunk is not really unapologetic. I think to be “unapologetic”, you have to have some sense that an apology might be appropriate in this situation, except that, being you, and considering the special facts, you have nothing to apologize for. That’s not what’s going on. So I think “brazen” works well.
I try to watch the online startup/entrepreneurship community, and there are a many great startup-related blogs. One of the more distinctive is Penelope Trunk’s Brazen Careerist. BC generally focuses on issues of the workplace, career management, etc, and related nuggets of wisdom. Some of the best posts talk about the real experiences of the author in starting and managing her company.
The wider story is that Brazen Careerist is “…a web service that helps companies locate hard-to-find candidates” Her writing is excellent, and “raw honesty” doesn’t even begin to cover it.
Her piece on things to consider before launching a startup, wastes no time setting the scene:
My company is out of money, which you are never supposed let happen. And definitely never supposed to confess to. Because then investors can give you any terms they want. Rape. Carnage. Pillage. Everything. And in our case, it’s coming from the angels who invested in our first round of funding, which means that the people who are supposed to be on our side are killing us.
I enjoy the play-within-a-play moments, how the man behind the curtain is revealed as a woman, and by the way, there is no curtain.
There’s not even a metacurtain.
We hear (in detail) her internal debates on what, exactly, someone in her position should and should not be writing about. Her asides to the audience are some of my favorite moments. In her post, High-income women get more oral sex. Maybe. she writes:
Whenever I mention the fact that I have an editor for my blog, people ask why. Today is a good example: You cannot be a CEO writing about how much oral sex your own demographic receives without having someone take a look at the post to see if it’s okay to run.
I do wonder if she reveals too much. People worry about revealing too much in social networking applications, with good reason. There are many fretful warnings about this on career and professional sites, and there are real dangers. But I’d like to see more such openness, and to see such straight shooters rewarded and valued. I wish her well.